5mpower
brand identity

A new brand identity for the nonprofit, 5mpower, a family foundation whose mission is to empower other 501c3s.

early sketches

mark ideation

mark design

The mark incorporates five individuals, each representing one of the founding family members, uniting together in collaboration, while simultaneously extending outwards as a representation of growth and empowerment. The asymmetrical arms of each individual create a dynamic flow around the mark, evoking an energetic feeling while the soft edges add friendliness.

Signatures

The brand colors include warm oranges along with a variety of shades and tints. The colors signify friendliness and communicate an inviting tone, both important reflections of 5mpower’s values.